§ 07 — BrandLogo system / square SVG / 1:1Identity · palette · usage

Brand guidelines.

A compact identity guide for keeping Moment Gallery recognizable: square mark, restrained typography, ledger rules, and a warm editorial palette.

Primary square mark

Moment Gallery rounded-square aperture logo with grainy red-orange diagonal gradient

Moment Gallery logo SVG

The logo is built as a 1:1 SVG so it stays sharp from the header to large-format brand uses. Its rounded-square aperture shape and grainy diagonal red-orange gradient echo the supplied master mark; the surrounding field and center aperture stay transparent.

Download SVG →

§ 07.1

Use the mark with room to breathe.

The aperture mark is the primary identifier. Pair it with the wordmark for navigation and footer use; let the mark stand alone for icons, social avatars, and compact brand moments.

  • Primary

    Paper field

    Use on the site background, invoices, decks, and proposals.

  • Inverse

    Ink field

    Use when the layout needs a stronger editorial stop.

#fafaf7
Gallery paperDisplay background
#eb2c12
Signal redPrimary logo color
#ff7a19
Heat orangeLower-right transition
#ffd763
Developed goldWarm bloom inside the mark
#fff8e6
Paper creamReference backdrop, not logo fill

§ 07.2

Keep it sharp, quiet, and honest.

Moment Gallery should feel like an edited contact sheet: measured, direct, and useful. The brand system stays strongest when the logo has contrast and the copy stays plainspoken.

  • 01

    Clearspace

    Keep at least one quarter of the square mark clear on every side before type, rules, or imagery begins.

  • 02

    Minimum size

    Use the square mark at 32 px or larger in interface chrome and 88 px or larger in editorial layouts.

  • 03

    Contrast

    Use the full-color mark on paper, white, or deep ink fields. Avoid placing it over photography or busy texture.

  • 04

    Integrity

    Do not stretch, recolor, crop, rotate, soften, or remove the grain from the square mark.

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